Social Media Video Marketing: How to Better Excel In It


It definitely goes without saying that social media is your ticket to excelling in marketing. And it’s not just among the youngsters; social media usage is becoming even more prevalent among the middle-aged and even older generation.

In other words, you must take this opportunity to take hold of social media platforms like Instagram, Facebook, and Twitter to let your brand shine to its fullest! These days, Facebook video marketing has even worked like a charm among the older population – you’ll notice how your parent or grandparent will constantly share random news or silly videos to you.

With social media video marketing, you can easily promote your services and products among the masses and even specifically aim your targeted audience, as long as you know how to use your tool properly. That said, here are ways you can market your videos on social media!

Optimise the video for all screens

Say it louder for businesses out there, particularly small ones, because this is absolutely important for your brand to put itself out there.

Remember, you have to consider all of your fans and viewers go-to device – is it a mobile phone? A tablet? A laptop or desktop?

Everyone is bound to have their preferred device where they view videos on, so it’s up to you to make it possible for your viewers and customers to watch your content no matter what device they are using!

Keep it brief

Who doesn’t love a short, straight to the point video? Pretty much everyone will, for sure.

Usually, a user will breeze through his or her social media feed; they won’t have time to look at every single post in detail. That’s when two factors come in – either you grab their attention with an intriguing writeup or in the first few seconds of your video.

Captivating content aside, you’ve got to add subtitles in your videos. Mostly, you’ll find that about 85% of videos (as according to Lyfe Marketing) will autoplay on social video when viewed without any sound.

Even if you have a lot of information to break down or summarise, just pick out the important points and relay them in your first few seconds. Or if possible, have an interesting plot or story and have your main messages added along the way so viewers will be even more fascinated.

If they’re entertained enough, they may even watch the entire video clip – who knows?

Stay simple

Anything far too complicated should be scrapped off from your videos. Even when it comes to language-wise, you should never be too technical; anyone should be able to understand what is in your video easily.

Simplicity sells more than complicatedness does.

Once the viewer bumps into a word which is foreign to them, they’ll most likely start to drift away from the video and move on to the next interesting content on their feed.

In other words, don’t overcomplicate and just convey your message in the simplest way possible.

Put emphasis on quality

Impeccable video quality is of the utmost importance when it comes to your video. Users are more likely to continue watching a video when it is of superb video quality.

Based on a survey of 1,000 adult internet users done by Verizon Digital Media Services (VDMS) regarding their expectations on video quality, they discovered over 85% of respondents would like to have a television-like quality experience each time they watch a video online.

Meanwhile, about 25% of respondents have stated that they’ve stopped watching a video as a result of terrible video quality for at least 50% of the times in the past month.

So, the conclusion here? Try to get your video quality to be at HD at the very least; it will keep the viewer watching.

Be creative

Try to be creative and unique in your videos. Rather than stick with the current trends, why not take it up and notch and do something different instead?

Creativity is scarce but sells more than following the norms.

Perhaps, you could try to add animated pullouts with an impressive catchphrase to lure viewers into watching the video until the end. The best part is that you can do this without using sound in the video. (Remember, most videos today go on social media with no sound present.)

You can add these pullouts easily using video editing applications. Or better yet, leave it to an expert in video services to finalise the whole video for you.

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